Customers often come into your store, browse your goods and leave without buying. Why is that? Well, maybe they didn't want, need or could afford what you have. Or maybe they really did want to buy, but for some other reason could not.
My point is many legitimate prospects leave your store/place of business everyday that could have (and should have) been your clients. If they took the boat, plane or train to come and visit you or call you, they have displayed interest in you, your company and your products. Which means that these prospects are pre-qualified to do business with you. Know this:
You have the ability to do business with everybody who is qualified for your service!
And get this:
People are on a moving train where their financial situation changes. Meaning that, today Joe blow does not have the money to buy your services. But low and behold when pay day comes and his money is burning through his jeans, just waiting to be spent on his little heart's desire. But here's the problem...
Little joey wants your service. He wants it NOW. His lusty tiny heart is pumping to buy, buy, buy. He can't wait any longer. So he gets it. But not from you. No. From the nearest place where he can find a similar service. After all, everybody sells much of the same thing these days.
So how do you capture Joe in the middle of his buying frenzy? Answer: By installing a toll gate system. Meaning that our friend Joe, has to look at you first before he goes on to someone else. Let me bring it home for you. Design or implement a system to get Joe at his peak buying state. This can even be as simple as an email or an sms.
In closing:
Jay Abraham (America's highest paid marketing consultant) was once asked what the 3 most important words in marketing are. He said: "follow up, follow up, follow up".
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