Marketing Nirvana

Okay sonny, I've been away for a while ... And in between I've had new business ventures, a car accident, a never ending insurance claim (finally settled), a chainsaw massacre tooth extraction and plenty of 'moments of marketing clarity'.

[Which if you read this little blog in your corner of the world - can literally explode your business with more customers.]

* Side note* - some web designers really suck. Scuse the interruption but holy *^! Yellow text, white text on dark backgrounds, gimmicky fonts, poor navigation, hard to find phone numbers, shitty flash sites - and don't forget about the annoying sounds that play once you enter a site.

Don't worry about the car crash willy nilly ... I'm still writing this and luckily NOT from a wheelchair or hospital bed. However I did get a bright flash after the crash.

A bright flash of marketing nirvana!

And then it occurred to me. Why don't we do more of the obvious but not so obvious things. You know. Like lets say:

You're the supplier of goods to retailers or other businesses. You sell something they must buy from you again and again (wood, rubber, plastic, glass, lenses, whatever). Why not help your clients sell more. The more they sell, the more YOU SELL. Why not give samples to their salesmen. Why not run low cost high impact marketing on behalf of them.

If you don't wanna spend money, fine. Get your team of marketing guys together with theirs. Let your salesmen trade sales techniques, stories or experiences. Mastermind together. Remember, if your clients must buy stuff repeatedly from you - you might as well help them sell more ... so you can sell more.

Wish I could write more often. Still so much to share, yet so little time. Alas, I bid thee farewell ... for now.