Here’s what you can do about it…
I’ve
discovered that a tiny 1 page website is far better for selling your products than
a large, beautiful and fancy website with flash, music, bells and whistles.
Why?
Well
firstly, a big website will cost you a lot of money to set up and maintain.
Perhaps double, triple or quadruple as much compared to a smaller one.
In
return, the big website is built mainly as an online brochure for displaying
goods and not selling them.
How so?
Well
as you’ve probably noticed a large website has many buttons, tabs, windows and
options. This distracts the prospect from doing the single most important and
lucrative thing he or she can do when visiting your website. And that is…
Giving
you their contact information. Getting your prospects contact details is almost
as good as getting a list of buyers.
So
imagine having a list of a 100, 500 or a 1000 people who are pre-motivated,
pre-qualified and pre-disposed to do business with you. I’m talking about
people who will raise their hand and indicate that they need your service. How
hard will it be to market and sell them something if you know they are already
interested and eager for your products and services?
Not
that hard at all. In fact, it would be easy wouldn’t it? (Just email the list
of buyers, ‘hey I got this, here’s the payment details’ and some of them will
buy).
And
here’s how to do it:
Set
up a simple 1 page website where you give away something for free. It could be
an assessment, a lucky draw, a consultation, a brochure or something similar. However,
in order for a prospect (your customer) to gain their free gift – they will
have to give you their name, phone number and email address.
And the point is…Only
the people interested in a lucky draw of your product will give you their
email. This means, the people that do give you their contact details are
interested in your products.
Even
if they don’t win the lucky draw, you will still have their email to advertise
your products to them for FREE. Pretty neat huh? How do I know this works?
Simply because…
An
entire industry is based upon this model. Almost every business that sells over
the internet captures the name and email of a person. From Norton Antivirus to
Amazon and now even Google is starting to use emails to generate sales.
Oh
and the best part is… Once you have gained the prospects contact details you
can promote to him again, again and again without advertising. See advertising
is once off. You pay for the ad, it runs, you generate something here and
there. It’s over. Then you must pay again to keep the sales coming in.
However,
if you have a lead capture system such as this … You can simply email the
entire list of prospects of any special offer you decide to run – all
automatically. Yes, you do not have to type emails one at a time. Simply email
a 100 a 1000 or even 10 000 customers all at once. You can even indicate to the
system at what day and time in the future your emails will be going out.
This
means:
You
can literally type all your emails in a day and have a whole year’s worth of
automated selling ready … so that you don’t have to worry so much where the
next sale is going to come from.
Is
this the end all, be all of your marketing? Nope. It’s the beginning. You still
have to (at least initially) promote this lead capture page either online or
offline. But once you capture your leads, treat them well, give them some free industry
information, a discount here and there, a thank you and so on, they will stay
with you and eventually buy from you.
Soon
your email list will grow from a few people to a 100, 200, 500 or more happy customers.
Then you don’t have to advertise as much to get more prospects, because you
would already have a large list of buyers. This way, you’re working smarter
not harder.
If
you would like a quote for a lead capture system for your business or just a no
pressure chat about this, simply contact me on my office number 016 366 7032. Or email me at info@leanmarketing.co.za
To
Your Continued Success,
Raymond
H. Smit
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